Creating Benchmarks for Event and Out of Event

Blake: We have started to a create bench marks for, we'll call it in event and out of event. For obby, it's going to be like, limited flavor drops, those are the kinds of events you create on a pretty regular basis. And then break it down to at least channel, right? So at least like facebook, google, stuff like that. But within facebook, i would even suggest further a breakdown of k p is.

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