RV E18 - The Importance of R&D Functions | TikTok Live 22
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Sales Development and Demand Capture - Where Should They Focus?
If you agree that sales development is 100% demand capture, where would you tell SDRs and sellers to focus? Sellers should have multiple companies creating pipeline from different sources with different level of intent from buyers. The budget and focus of those resources should be allocated to optimize for pipeline velocity and scalability. How do you convince a CMO? It's so frustrating to do something that you don't believe in.
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