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3min chapter
A Winning Abandoned Cart Playbook: Behind The Scenes Of Kuru's 5-Email Flow #595
Ecommerce Marketing School
Introduction
Stacey Bisch-Upps leads e-mail marketing for Kuru footwear. She says abandoned carts are a reminder of, oh, yeah, I really like that product. And so not only customizing messaging, you're talking to them like, I see that you liked this. Here's what it was you were looking at. Don't forget to come back.
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