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How Heaps Normal built a $57M non-alcoholic beer brand in 3 years

Growth Manifesto Podcast

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The Importance of Building Relationships With Consumers

Heaps normal is a very Australian sounding name and before I think you mentioned expanding into South Korea and other countries like that. The thing that works for us is just leaning into that Australianism. We're not an Australian only brand there is that kind of that Australian esque to it with the name as you've mentioned. People make their own relationship with thatlike I said earlier and buying to the brand  and how it means to them so as a Australian Esque to it I think it's a superpower for us to be honest. It's something we need to lean into and I Think it's something it's a really cool thing for us to have.

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