Marketing is for Morons - and What You Should Do Instead with Michael F. Schein
The Recognized Authority
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Hype Is Not Lie, Hype Is Not Deception
Hype is not deception. Hype is not harming people at the expense for yourself. My method is looking at what works from whatever source you can get it, and distilling out the general human principles and then filtering them through an ethical code. So let's use make worn out love example. Ye i was a little unsophisticated, i picked a fight with a guy. I don't do that that much any more. I pick fights with ideas. The answer is, do they understand something about human psychology? Now, can you take that stuff, devoid of the fishy content, and re apply it to very serious stuff? And it turns out you can.
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