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We've mostly been using cold outbound reach as our primaryke acquisition vehicle. A lot of our acquisition as come through or o mouth. We just kind of recently, in the last month or two, started kind of scaling up a, you not trying to adgressively acquire folks. The state of go to market report 20 22, i c says, sponsored by ignition. Are we talking, like a five k sponsorsr like 50 k sponsorship there? Typically they charge 50 k. So that's a good relationship for you guys. Let them in as a trategic investor of anything else. Make sense.