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248. Understanding Media (by Marshall McLuhan) Book Summary

Love Your Work

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Electric Technology Detribalizes the Village

As electric technology has more influence, weare increasingly re tribalized. In a purely physical world, people tend to organize into small tribes or villages. Instead of being compartmentalized and specialized, there are deep interconnections in relationships and functions. The smaller the group of people, the more every death and birth and prayer is experienced together,. shared by everyone in the tribe.

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