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2min chapter
Classics Episode: Dixons on hijacking your competitor's strengths
On Strategy Showcase
The Role of Distinctive Assets in Branding and Client Negotiations
This chapter explores the significance of distinctive assets in branding, using McDonald's Golden Arches as a key example. It delves into consumer perception and competitive advertising strategies while also discussing the challenges of client relationships in marketing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode