The 48 Laws of Power, Law 37, Create Compelling Spectacles

People are always impressed by the superficial appearance of things. Give people options that come out in your favor, whichever one they choose. Never reform too much at once. The opportunity for change and renewal seduces people to the side of the revolution,. But once their enthusiasm fades, which it will, they are left with a certain emptiness. Create an opening for it to creep back in. It is far easier, and less bloody, too.