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203: Mastering Property Marketing with Melanie Thompson & Kirsten Quisenberry of VisualHouse

Business of Architecture UK Podcast

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How to Define a Client's Brief

When a project comes into the office, how do you then start to decide like where it's going and who's working on it? Yeah, that's probably one of the hardest things. There's a lot of variables. The American real estate market acts very different to the Middle East real estate market in terms of timelines. I would say in an American market there is a longer timeline and we'll get involved as I said at the initial ideation phase for a building.

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