#170: Shay Carl — From Manual Laborer to 2.3 Billion YouTube Views
The Tim Ferriss Show
The Rise and Fall of YouTube
The first brand deal through A1 Steak Sauce started not only helped us pay for our rent for the first three months, but it kind of started Maker Studios. Then yeah, then we had this Sanio Zacti campaign. Those early deals were like really the money that helped get the business off the ground. But as we started the business, we decided to start a channel together and we created a collaboration channel called The Station.
Shay Carl (@shaycarl) got his first computer at age 27. He was a manual laborer for ages and uploaded his first YouTube video while on break from a granite counter top job. Flash forward to today: His SHAYTARDS channel now has roughly 2.3 BILLION views. Celebs like Steven Spielberg have appeared alongside Shay and his family. He co-founded Maker Studios, which sold to Disney for nearly $1 billion. He has been married 13 years and has 5 kids. He has lost more than 100 pounds since his overweight peak. Shay came to San Francisco to spend 2 days with me, we did a bunch of weird shit together (a lot of firsts for Shay), and we covered a ton, including: The most important decisions and inflection points in his life Tools of the trade and tips for creating on YouTube Favorite books, quotes, etc. that he lives by Stories he’s never shared anywhere before And much, much more Enjoy! Show notes and links for this episode can be found at www.fourhourworkweek.com/podcast. This podcast is brought to you by Wealthfront. Wealthfront is a massively disruptive (in a good way) set-it-and-forget-it investing service led by technologists from places like Apple. It has exploded in popularity in the last two years and now has more than $2.5B under management. Why? Because you can get services previously limited to the ultra-wealthy and only pay pennies on the dollar for them, and it's all through smarter software instead of retail locations and bloated sales teams. Check out wealthfront.com/tim, take their risk assessment quiz, which only takes 2-5 minutes, and they'll show you -- for free -- exactly the portfolio they'd put you in. If you want to just take their advice and do it yourself, you can. Well worth a few minutes to explore: wealthfront.com/tim This podcast is also brought to you by Born Fitness Coaching. Born Fitness Coaching offers concierge coaching, a 3:1 coach-to-client model that is customized to your needs, goals, and preferences. That means you receive unlimited interaction and coaching with one certified coach for diet, one for fitness and one to keep track of all the rest (lifestyle, accountability and consistency.) Born Fitness Coaching is offering a special coaching experience based on the principles of The 4-Hour Body. You guys have asked me for this, and this is why I partnered with them for this offer. There are only 100 spots available because I insisted that quality never drops. Each Tim Ferriss Show listener receives $100 off per month. For full details, please visit BornFitness.com/tim.
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