How to Use AP Testing to Test Your Instincts

Becca's business expanded rapidly, and she hired eight coaches so she could meet the growing demand. The audience growth also meant she felt they'd outgrown their current email marketing platform. When Becca started using Kaverka for the first time, the AP testing functionality at the top of each email stood out to her. A way to test two different subject lines and see which one was most effective in getting someone to open the email.