The one distraction that very creative people have a is they're just filled with ideas. So rather than try to boil the ocean, you say, how can i do these couple of things really, really, really well and see if that works? And that'll shorten your development time line. Down just a couple of months, versu six months, eight months, or however long it takes to launch something for most people. That's right. The use a proposition, i would assume, so people understand what you've belt out. But it also lets you get something into market quickly....