
Growing a NICHE Ice Cream Business
James Sinclair's Business Broadcast
00:00
The Importance of Having a Marketing Team
I don't think you need a marketing team until you've got volume to be able to deliver. You should have put all that money into having an amazing ice cream parlour shop, which I think you could have got. That's really how Rossie built the shops are our marketing tool. Because we're 100 years old people ask, they beg to buy from us and they buy from us because they've been to one of our shops and parlours. Does it also put other ice cream shops off by you wanting to be a wholesaler? Sometimes you would.
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