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RV89 - AI & The Future of Marketing | Meghan Keaney Anderson

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The Evolution of Search Engine Results Pages

Google has been really good at giving us sort of a sense of how they're thinking and they're also very clear that like their thoughts are developing on this as well. So, I think that paid ads are probably going to be fine, you know, your search engine marketer can rest assured. They in fact they'll get more tools to optimize those paid ads for performance and get better results from that. It's going to SEO is going to get tough right now. That's the bad news. The good news is every time a door closes and marketing, it opens up there are new kind of conduits that open up.

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