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“$100M dollar brands are being built for boring products” - Harley Finkelstein of Shopify

My First Million

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Transforming Mundane Products into Luxurious Must-Haves

This chapter delves into how ordinary products can be elevated to luxury status through innovative marketing, focusing on a high-end hand sanitizer and Dyson's pencil vacuum. It emphasizes the role of storytelling in capturing consumer interest and enhancing product appeal.

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