Merck Mercuriadis
The Bob Lefsetz Podcast
Building Hypnosis: Investor Education and Growth
The chapter discusses the process of building Hypnosis through multiple investor meetings, emphasizing the predictability and reliability of music income streams. It details the investor reception, location choice, and operational setup, highlighting significant company growth. The chapter also delves into investment trust structures, fee compensation, financial details, and raising funds within the music industry.
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