18min chapter

The Bob Lefsetz Podcast cover image

Merck Mercuriadis

The Bob Lefsetz Podcast

CHAPTER

Building Hypnosis: Investor Education and Growth

The chapter discusses the process of building Hypnosis through multiple investor meetings, emphasizing the predictability and reliability of music income streams. It details the investor reception, location choice, and operational setup, highlighting significant company growth. The chapter also delves into investment trust structures, fee compensation, financial details, and raising funds within the music industry.

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