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114 Predictable Prospecting by Marylou Tyler

The Marketing Book Podcast

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Email Marketing

You can do this, but you got to be careful. It's almost kind of a click bait. Before you hit the send button, you read that thing and ask yourself if it is going to transform my prospects day by me sending this? If it isn't, then don't send it. Otherwise, do not pick up the phone. Do not send that email. You know, in some cases, you can get a list with a good found on so that you can get counts of your universe. And i do use lists for that purpose. I ran a two and 50 call centre where all we did was set appointments and meetings for financial services. We lived and died by a list

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