5min chapter

Marketing Against The Grain cover image

5 Lessons from MrBeast for Marketers

Marketing Against The Grain

CHAPTER

Building a Content Engine That Can Scale Multi Language

Karen: I think we should give ourselves more a leeway to be whack, because when I've been terrible at something, we're never going to figure out how to be good at something. So the culture and integrating with culture, Mr. Beast is huge at that. He's built his own localization service for creators who want to go non-English multi-language. Karen: For all brands, you can actually go non- English much faster than your product can if you can build a content engine that scales across languages.

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