Ozy Media, RIP with NYT’s Ben Smith + Condé Nast CEO Roger Lynch on remaking a magazine giant
Channels with Peter Kafka
00:00
Is That Where Magazines Are Today?
In many of our markets, 35 or forty % of the traffic to the web site is coming from outside of the geographic borders. We are a company that produces an immense amount of content for local audiences around the world. But what we've also seen from net flicks and other examples is that really high quality content from a certain market can find audiences elsewhere. And so if you're going to build condy nasts from scratch to day, how do you think about building it? You probably wouldn't say, let me put separate editorial teams in every country to produce all their own content. I don't think th newspapers are the right analogy because newspapers generally sek something. At the new
Transcript
Play full episode
