Ecommerce Playbook: Numbers, Struggles & Growth cover image

What Founders Struggle With Most: Human Connection Over Data

Ecommerce Playbook: Numbers, Struggles & Growth

CHAPTER

Understanding Emotional Decision-Making in Leadership

This chapter investigates how emotional connections strongly influence human decision-making, often surpassing logical reasoning. It highlights the strategic use of emotional appeal in political campaigns and its broader implications for business and leadership success.

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