How I Built This with Guy Raz cover image

Video Artist: Casey Neistat

How I Built This with Guy Raz

CHAPTER

The Evolution of a Video Brand: From Passion to Profit

This chapter follows a filmmaker's transition from humble video vlogging to establishing a successful business, culminating in a lucrative deal with HBO. It emphasizes the importance of personal identity in brand creation and its influence on upcoming generations of content creators.

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