The Importance of a 360-View Approach to Congress Planning and Execution

Every person for them self approach, I don't even know what that would look like. Congress planning and execution is a coordinated effort that takes into consideration the different objectives of stakeholders within an organization to meet with medical experts. A 360 view is vitally important, but also importantly, think about it from the expert's perspective. If somebody has taken the time to ask that expert what their objectives are, oh, gosh, you end up having a really productive meeting that does not feel transactional.