4min chapter

Leading Transformational Change with Tobias Sturesson cover image

064. Sandra J. Sucher: Trust - How Companies Build It, Lose It & Regain It

Leading Transformational Change with Tobias Sturesson

CHAPTER

How to Build Trust in Investor Relations and Public Relations

The first step is to acknowledge the harm your company has made, apologize for it. The second is an explanation of what went wrong. People do distinguish after that as to whether it's an error of competence or one of integrity. And then you need to make some kind of an offer of repair.

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