
064. Sandra J. Sucher: Trust - How Companies Build It, Lose It & Regain It
Leading Transformational Change with Tobias Sturesson
How to Build Trust in Investor Relations and Public Relations
The first step is to acknowledge the harm your company has made, apologize for it. The second is an explanation of what went wrong. People do distinguish after that as to whether it's an error of competence or one of integrity. And then you need to make some kind of an offer of repair.
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