Got millet? How marketing could improve the lives of African farmers | Zoë Karl-Waithaka
TED Business
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How to Use Marketing to Promote Foods Grown by African Farmers
marketing can be a force for good, but it can go too far especially if it's used to promote foods that are full of fat, salt and sugar. If we do that, then we've got the triple play of agriculture development, increased farmer livelihoods, more nutritious foods for consumers and more sustainable agriculture. By using marketing and a demand let approach, africa can boost economic growth, reduce incidences of diet related diseases and adapt t the challenges of climate change.
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