Funnels are the hot game out there right now, but they can be overwhelming for a lot of coaches and consultants. The cold offer is promoting something that leads directly into the warm offer, which is your free session. So I want you to link those together. They have to talk to each other. And then when they do, when they get on that call, you go through your value and then you pitch your product.
From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.
Jason Gracia is the founder and CEO of Swyft Sites, the all-in-one, done-for-you platform for coaching websites that convert.
Top 3 Value Bombs:
1. Do not look at your website as a pretty brochure online that will impress your neighbors and friends. What you actually want is a high-converting machine.
2. Up to 70% of clients sign on for 6 months to a year after first touch. The bucket of people who do not book on the first visit, that’s where you’re going to get most of your income. Follow up is key.
3. When you’re building a website, you’ve got to separate yourself. You can’t put your entire life story into the webpage because people will not read it. It’s like the curse of knowledge. Once we know so much, it’s hard to remember what it’s like to not know.
All-in-One, Done-for-You Coaching Websites - Swyft Sites
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