How to Use Super Packs to Reduce Costs of Fundraising

Tom Steyer was the pioneer of this strategy that Aisa's using, which is that candidates pack might solicit for small dollar donations on behalf of the campaign. Like they're the ones sending the email, but you click the link and it goes to a donation page that bundles the donation for the candidate itself. This is another way to sort of get around the problem of the costs of fundraising are high, the cost of donor acquisition are high. So your super pack sort of handles the heavy lifting there.