2min chapter

Marketing Against The Grain cover image

Failing Is Key To Succeeding (Plus, News-Jacking and Building Brand Authenticity)

Marketing Against The Grain

CHAPTER

Brand Trolling in the Crypto Community?

Rhiner is a company that does great advertising, but they troll their customers. They have this killer add that lot of people were reer and a twitter over the week end where they had the side by side picture, before and after. The thing i wanted to ask you is, we talk a lot about brand in this show as being something that isike, lovable, emotional,. Like hathow, i connect with my audience. That is not rhiner. Me.

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