3min chapter

Outbound Squad cover image

Pipeline point system, cold calling, and more with Trent Dressel

Outbound Squad

CHAPTER

The Importance of Understanding Your Objections

When you're faced with an objection, it's important to understand what is the actual objection. Most of the time they're just going to tell you, no, not right now. But if you could validate the beginning, well, hey, you said this was a priority. Anytime you can hit on the negative consequences with the implications of them doing nothing or as a result, not talking to me, I think you need a couple of different ways to combat that.

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