GM CEO, William Durant, a Strategy of Vertical Integration

BYD and Neo is creating tiered brands so that even if you get a promotion or you get a raise, you can upgrade from a mass market Neo card to a Neo Mybot card. L'Iyado is a completely much more focused company in terms of doing that Russian doll strategy. Lee Shown: All the successful brands, including Dyson, Bra, Apple, they're all Russian dolls.

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