Why Can’t We All Just Get Along? Aligning Finance and GTM with SaaS Metrics
SaaS Talk™ with the Metrics Brothers
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Aligning Sales and Marketing for Success
This chapter explores the critical need for alignment between sales and marketing teams within companies, emphasizing collaboration, realistic goal-setting, and the importance of performance metrics. The discussion highlights the role of finance in assessing feasibility and accountability, while also examining the impact of AI on SaaS metrics and corporate performance. Additionally, the speakers address strategies for early-stage startups to effectively allocate resources for go-to-market efforts to drive growth.
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