Balancing Net New Ads for Creative Testing and Persona Unlocking

00:00 Introduction

08:47 Content Creation and Collaboration

26:15 Cadence of Creative Ideation and Review Meetings

29:30 Balancing Net New Concepts and Iterations

29:59 Exploring New Personas and Concepts

32:06 Understanding Customer Insights for Creative Ideation

34:37 Finding Inspiration from Other Brands

51:55 Balancing Performance and Brand Alignment

59:23 Perception of Ads and Naming Conventions

1:04:57 Importance of Naming Conventions for Data Analysis

01:07:52 Organizing Tests and Categorizing Hooks

01:09:05 Budget Allocation and Testing Methodologies

01:14:51 Testing Approaches and Scaling Strategies

01:20:01 CBO and ABO Campaigns for Testing and Scaling

01:23:48 Considerations for Budget Allocation and Fluctuations

01:26:11 Testing Approaches and Budget Allocation

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