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Ep 278: Separating Marketing From Sales To More Efficiently Scale Sustainable Growth with Derek Gregoire

Financial Advisor Success

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The Importance of Two to One ROI

A lot of firms would sometimes have higher numbers, right? Like sometimes it have three or four on seminars. We just did the math that if we can put a dollar in with our profit margins as a company and get two dollars back on that particular family from ROI standpoint, we know that we're going to increase that substantiallyWith our other efforts. So that was more of like just a benchmark,. almost like if we can hit two to one or more, we're in great shape, probably okay, even less, but just more of a benchmark. And then an example Michael, we had a radio show on a station in Boston and it was profitable for years. I mean, if

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