The Importance of Metrics and Analytics in Product Development

When you cancel a ride in lift, you need to specify a reason. We can turn that into a specific product goal by focusing on how to decrease the number of rides cancelled. Fewer cancellations means more passengers served and happier drivers, which means more payment. This will also come by tweaking the current product rather than building something new. Data from quantitative sources are useful for both iterative and blue sky opportunities.