From Physics to Publishing: Career Transitions

On this episode of The Community Exchange Podcast, we welcome Dr. Jonathan Roberts, Chief Innovation Officer at Dotdash Meredith.

In our discussion MSG and Jonathan cover:

• Jonathan’s journey from physicist to media and publishing innovator
• Becoming the official cartographer for Game of Thrones
• Adapting legacy brands like About.com to the digital-first era through verticalization
• Building audience connections through intent-driven, high-quality content
• Leveraging audience data to shape editorial and business strategies
• The importance of community and engagement in the future of publishing
• Revenue strategies in an ad-supported, privacy-conscious ecosystem
• Engaging younger, digital-native audiences with personalized, relevant content
• Publisher-advertiser dynamics in a privacy-first, post-cookie world
• The evolving role of AI in content production, personalization, trend analysis, and more.

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