2min chapter

TechMagic with Cathy Hackl cover image

New Customer Journeys

TechMagic with Cathy Hackl

CHAPTER

Are You Building Your Brand Inside of Roblox?

Younger generations are already immersed in the virtual world. Michelle Klein, Senior Vice President of Global Marketing at Meta, sees this firsthand. She has a nine-year-old son who's sort of living and breathing his afternoons when he should be doing homework in Roblox.

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