Ecommerce Playbook: Numbers, Struggles & Growth cover image

Lessons from 11 Years of Building an Agency — and What Happened After

Ecommerce Playbook: Numbers, Struggles & Growth

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Navigating DTC Challenges and Growth

This chapter explores the intricacies of unit economics in direct-to-consumer businesses and service agencies, highlighting the impact of market saturation and the evolving business models. It reflects on the challenges of maintaining service quality amidst rapid agency growth and remote work transitions, while emphasizing the role of network effects and customer acquisition strategies. The discussion also delves into personal reflections on leadership pressures, employee expectations, and the pivotal moments in building a successful agency.

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