2min chapter

Disruptive Influence with Jeff Abracen cover image

Episode 1: "The Mysterious 5%" with Mitch Joel

Disruptive Influence with Jeff Abracen

CHAPTER

The Role of Brand Custodianship in Marketing

This chapter delves into brand management, focusing on Chief Marketing Officers as guardians of brand legacy and future. It underscores the significance of building connections with diverse audiences to ensure both the brand's sustainability and the success of marketing leaders.

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