
The Mysterious 5% with Mitch Joel
Disruptive Influence: The Storytelling, Communication & Executive Presence Podcast
00:00
The Role of Brand Custodianship in Marketing
This chapter delves into brand management, focusing on Chief Marketing Officers as guardians of brand legacy and future. It underscores the significance of building connections with diverse audiences to ensure both the brand's sustainability and the success of marketing leaders.
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