Using a Three-Tier Approach for Data Analysis

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, which opens with covering important and timely industry observations. 

He starts by discussing the importance of looking at marketing and sales data from a macro perspective rather than getting caught up in micro-level details. He emphasizes the need to analyze overall business performance and benchmark it against similar companies to identify trends and patterns. By zooming out and focusing on high-level insights, companies can make more impactful strategy adjustments. Chris also highlights the value of thought leadership, market size, and automation in driving marketing ROI. He concludes by emphasizing the need for external perspectives and benchmarks to gain a clearer understanding of overall performance.