
MBA1883 Extended Interview: John Jantsch- Build Your Ultimate Marketing Engine
The $100 MBA Show
00:00
How Can We Start Viewing Our Customers More Like Members?
i saw a number of our clients not just survive, but thrive. The key ristic was that in almost all cases, they, i won't say they benefited,. But the they, they thrived during this really tough time because they were meaningful in the lives of their customers. And so that really became kind of the great mantra of this book, you know, how could we start viewing our customers more like members?
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