How to Make Digital Services More Accessible?

The other threat i wanted to touch on was big data. Ad we talked about data, and how we utilize them in digital services. But there's this whole accessibility and inclusivity part of that, too. How wed better utilize data to make digital services more accessible, more inclusive? Just so i hap, the very first principle with data, but every sasso, every softer business has to understand is, it is not your data,. It is not.