
The Accidental Invention of Holding Music
Ridiculous History
00:00
Sisco Hold Music
iroglass exceutn episode of this american life bthows, composed by an i t guy that you probably haven't heard of. There is a really interesting story behind the generic hold music from the e company, sisco. A friend of tim carleton's went to work for cisco and he heard one of his little ditties that he'ad recorded on a four track. And eventually it did go on to become the sisco hold usic. It was selected by nine out of ten call organizers,. or at least it was as of 20 19. It plays a million times a month. This comes directly from craig walker, the ceo of
Transcript
Play full episode