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Life as an Operator: Leaving PE to Buy a $2m Tree Business

Acquiring Minds

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The Power of Paying for Lead Generation

It's a little bit more of like buy a phone number and a website, right? You're not buying a lot of assets in these types of deals for the smaller ones. So unless you're going out and buying something pretty big, it's hard to pay a multiple of cash flow for it. Now I think that could be a great strategy for us to begin. But the straight up just like buy a business and have the owner leave, I think is pretty tough in this industry unless it's quite large.

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