19min chapter

Run the Numbers cover image

E8: The Ultimate Guide to TAM (Total Addressable Market) with Lightspeed Partner Sebastian Duesterhoeft

Run the Numbers

CHAPTER

Analyzing Total Addressable Market (TAM) Models and Strategies

The chapter explores various models for quantifying Total Addressable Market (TAM), such as seat-based models and security spend ratios, offering insights into estimating market size and potential growth. It delves into the complexities of TAM analysis for companies expanding beyond their current offerings, emphasizing factors like market maturity, competition, and customer behavior. Additionally, strategies for expanding TAM beyond product creation, market maturity in cloud security, and leveraging control points in business strategy are discussed using relevant examples.

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