2min chapter

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast cover image

How PLG companies find product-market fit: Sandhya Hegde on product-led growth

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast

CHAPTER

The Magic of Next Door

In the beginning it was us being directly involved in recruiting those founding members and then listening to what were the tools that they needed to be successful. As you start to scale I can't be on the phone with everyone so instead we built something that we referred to as the pilot program where the first founding member would come in and they had 21 days to recruit nine other people to join. And so it absolutely got became more digital but we have always had an element of the in the real world versus the online world because I think that's part of the magic of next door.

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