11min chapter

Hallway Chat cover image

Q&A: Is NotebookLM an exception to a rule? When to copy? When are small improvements better than big bets? Will data privacy matter?

Hallway Chat

CHAPTER

Customer-Driven Innovation

This chapter emphasizes the critical role of understanding customer needs and feedback in the innovation process for companies. It explores the balance between risk and reward, advocating for early-stage companies to conduct small-scale experiments that inform larger projects. The discussion highlights the challenges faced by large organizations in fostering innovation, using a case study of a successful company that maintained a startup-like culture.

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