MBA1934 Why Playing It Safe Can Be Risky
The $100 MBA Show
00:00
Are You Making the Risk of Raising Your Prices?
We need to look at markets that are underserved. For example, our women are softer woin orningia has a lot of competitors but very few of em offer their product in different languages. We decided to implement this in our business, which is a huge risk because we're spending resources on it. By doing this small change, we are able to now expand in these markets. I say change, but it was months of work and a lot of resources spent. It was a risk for us because we weren't sure what the response would be. And we just didn't take it blindly. We did our home work. Your business is not going to grow by itself. You need
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