People have become hungry for real life experiences where they thought it would condition them to be on technology more. So in a business sense, you have to prepare for that. I own retail stores. We're selling more product in our retail stores than we ever have buy a lot too. The reason people are struggling in retail is because they’re not providing a proper customer experience to create value for the customer. To be successful in business moving out from here, you're going to have to operate im both. And what ultimately matters is what people say about you after you interact with them.