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Swipe, Pay, Cry: A $5 Billion Boom in 60-Second Soaps

The Ankler Podcast

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The Financial Landscape of 60-Second Dramas

This chapter explores the financial influence and global reach of 60-second soap operas, highlighting workforce dynamics in China and the US. It investigates the evolving storytelling landscape and how these short formats may reshape traditional television and film production.

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