RV E10 - C-Suite Alignment, "Arguments" Against Self Reported Attribution, and More... | Best of TikTok Live
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Why You Shouldn't Use Self-Reported Attribution Software
The best strategy is to understand your customers well enough so that you're not guessing because like how are you gonna quantify whether it's working or not? If you use ads and paid social, most paid social ads are not gonna get the engagement in the comments. And so what are you gonna look at in order to say whether or not it's working? I think that if you do that, you're very prone to making the wrong interpretations of data and making the wrong decisions.
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